How to Take Your Email Marketing to the Next Level

Leads rarely take a decision on their first interaction with your company. It is not uncommon for buying cycles to vary between sectors, products and services and that's the reason lead nurturing has become an essential part of your digital ecosystem. Marketing via email remains among the fastest and most effective methods for lead nurturing. For a highly effective email marketing program it is crucial to be sure that your company is using automation to its full potential. Understanding and implementing email best methods can dramatically improve your strategy for email and result in a clear ROI for your company. Whether it's Constant Contact, Hubspot, Pardot or some other email marketing platform, segmenting and nurturing your leads with email workflows can be a major factor to build relationships and move leads through the funnel. It is essential to keep your clients in their mind and make them to keep you in mind through frequent contact. Segmenting your emails lists will allow you to create targeted messages for each persona. Marketers who have segmented their campaigns have shown a 760% rise in revenue. With segmentation, you'll be able to achieve high levels of personalization through the collection of data about individuals who might be interested in the product or service you offer. How 5 How 3

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